It was terrible; suddenly the entire floor filled up with fire and smoke and the heat was so intense that we rushed towards the windows, broke the steel grills and the glass and jumped out.
Mohammad, 32, survivor of a factory fire in Pakistan (source: Clean Clothes Campaign)
We all know it, but most of us tend to ignore it or think that it won’t change anyway. I think differently. I did a lot of research about this topic and for me it’s more than shocking. The working conditions in the fashion industry are probably one of the worst of all. Miserable health and safety conditions and minimum wages. According to Clean Clothes Campaign “The majority of workers in the global fashion industry rarely earn more than two US dollars per day. Many have to work long hours for this meagre wage and struggle daily to meet their basic needs such as food, clothes, shelter and schooling.”. Apart from that they have to work up to 96 hours per week. If they refuse to do say, they will be resigned or they will not have enough many if they don’t work overtime.
But why is that? Because of our buying behavior. We want cheap and fast clothing. We don’t want to spend 100€ for something we’ll only wear for one season. We want everything to be cheap and trendy. Of course we do so, why not? Humans (or most of them) are rational thinkingly beings and I won’t blame anyone, because I used to think the same way. But in my opinion, things went a bit out of control. There are so many people addicted to shopping and buying bargains and everything, like there isn’t anything more important in life. I’m not saying fashion and our appearance is not important nowadays, because it definitely is, but in my opinion we should think about our actions and therefore our shopping behaviour especially if we are supporting an industry, which exploit people.
To be honest, at the moment it is impossible for me to buy all of my clothes fair, because the market is not big enough yet and also the designs sometimes don’t fit into my style. But that’s not the point! For me every little step into the right direction is the aim. I want to show you how you can incorporate fair fashion into your ‘normal’ clothing to make it look even more stylish AND to know that you’ve done something right. How does that sound? 🙂
So here is my first interpretation of a fair fashion outfit. Today I went for lunch in the city with one of my best friends and wanted something comfortable and airy (36°C currently). My fair fashion pick are some white and really soft espandrilles by Natural World Eco and I love them!! I also want to mention my beautiful and elegant watch, which is from a swedish brand called MOCKBERG and fits perfectly into every outfit. See the rest of the brands below.
Top: Bik Bok
Bag: Brandy Melville
Shoes: Natural World Eco